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Resourcing For Growth: What High-Performing Firms Do Differently

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If you’re trying to scale a services firm, selling more won’t cut it. Growth without the right resourcing strategy leads to margin erosion, burned-out teams, and broken delivery.

9-figure firms don’t just work harder – they plan smarter. They have full visibility into demand, can shift resources quickly, and know exactly how to staff up (or down) without guesswork.

In this webinar, we’ll show you how the best in the business use resourcing as a lever for scalable growth.

You’ll learn:

  • Why gross margin is the most important metric you’re probably not tracking right

  • What a “Just In Time” staffing model looks like – and how to use it

  • How to make smart calls on senior, support, and unbillable roles

  • How to staff confidently around 60-90 day sales cycles – without burning your team

  • The hidden resourcing costs of going global – and how to mitigate them

  • The frameworks, metrics, and planning habits that separate high-performing firms from the rest

Speakers

Garrett Mehrguth

CEO, Directive

Garrett Mehrguth

Garrett Mehrguth founded Directive, one of the largest independent performance marketing agencies in the world for B2B, in 2013.

Since then, Garrett has guided the B2B performance marketing agency into the expansion of international markets, including the UK, Canada and LATAM.

Today, Directive boasts a diverse team of more than 130+ professionals, all over the world from, USA, LATAM, Canada, and London servicing brands like Dropbox, Wiz, AWS, Gong, and more.

Garrett's expertise extends beyond the boardroom. He has contributed valuable insights to prominent publications like Salesforce, Marketing Land, Moz, Marketo, Search Engine Land, Hubspot, and Search Engine Journal.

He's also a sought-after speaker, sharing his knowledge at respected industry events such as Digital Summit, SMX, Pavilion CMO Summit, B2BMX, MarketingProfs, DigiMarCon, and MozCon.

Outside of his professional endeavors, Garrett balances his life with a passion for the ocean, running a competitive billfishing team out of Cabo, MX. His commitment to both his work and personal interests make Garrett Mehrguth a dynamic figure in the B2B marketing world.

Mossy O'Mahony

VP of Growth, Teamwork.com

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